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About us

A love for sport and running in particular. That’s what drives us at All4running. With decades of running experience under our belts, we’re happy to guide you on your journey as a runner. How do we do that?

Our winning mentality, combined with our expertise, means that as specialists, we always strive for the best: we want to offer the best products. But that alone isn’t enough for us. We offer these high-quality specialist products together with the best service. That’s why our service to runners, our expertise and our passion for running are always at the forefront – in our stores, in our webshop and within our team.

Our Origins The starting signal for our journey was given at the end of 2011. The existing specialist running stores and online shops did not meet the demands of the modern era and did not offer the range needed to meet the wishes and needs of dedicated runners. It was time for the running specialist store of the future.

We built both an online shop and a physical store, designed to strengthen and complement each other. To this day, the interaction between our stores and online shop remains an important part of the company.

As one unified whole, we strive to become the largest running specialist in Europe.

Better Together. Always.

At Hot Air Salloon, we’re more than coworkers — we’re collaborators, companions, and friends. We take pride in what we create together and cherish the time we share along the way. Whether refining the smallest detail or celebrating a milestone, we work with care, laughter, and a spirit of togetherness that makes every moment meaningful.

OUR STORES

In a short period of time, All4running has grown from one to four physical stores. At both the Flagship Store in Alkmaar and the Shoe Advisors in Amsterdam, Utrecht, and Cologne, you can get a free running analysis. Based on the results of the analysis and the expert advice from our staff, you can be sure that you’re purchasing the right pair of running shoes.

In addition, Color Choice allows you to choose the perfect color from our extensive online range and have your new pair of shoes conveniently delivered to your home.

Our Webshop

In our webshop, we offer a wide range of running shoes, apparel, accessories, electronics, and sports nutrition. All these products are stored in our 12,000 m² distribution centre, which was completed in mid-2020. From there, both online orders and purchases made in our stores are shipped to our customers.

The people behind our webshop make sure our products find their place on the website and provide more information about our range in our blogs. In addition, our customer service team is available six days a week to answer all our customers’ questions.

Ons team

Uiteraard draait service en advies niet alleen om technische snufjes, maar is het toch vooral een kwestie van mensenwerk. Daarom bestaat ons team uit echte hardlopers. Hoe fanatiek ze ook zijn, ze weten allemaal wat het beste is en begrijpen bovenal waar een hardloper naar op zoek is. Of je nu naar onze klantenservice belt of langskomt in de winkels, je krijgt altijd een hardloper te spreken.











Werken bij All4running

Featured jobs

We are currently looking for multiple positions across our offices. Check out all open positions.

Growth Marketing Manager
On-site, Hybrid
  • Alkmaar, Noord-Holland, Netherlands
€4,064 - €5,712 per monthAll4running
Inbound Employee
On-site
  • Alkmaar, Noord-Holland, Netherlands
€2,515 per monthAll4running
Logistics Employee Part-time / Full-time
On-site
  • Alkmaar, Noord-Holland, Netherlands
€2,491 per monthAll4running
Logistics Employee Returns
On-site, Remote
  • Alkmaar, Noord-Holland, Netherlands
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